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some context. 

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the 
story.

Colin McRae

An award-winning producer and media guru who thrives at the exciting crossroads of entertainment, strategy, commerce, and brand storytelling. A go-to for creating kick-ass content that not only captivates audiences but also boosts your bottom line.

As an acclaimed producer and the visionary behind CMACMedia, Colin brings over 13 years of experience in crafting captivating content that draws an audience, drives engagement, enhances brand visibility, and achieves business goals. His expertise spans producing, developing, and monetizing content for global streamers and brands, backed by successful collaborations with leading entities like National Geographic, Disney+, YouTube, NBCU, Discovery, NFL, NBA, NHL, MLB, MTV, Sony, RedBull, P&G and more...

Colin has led multiple entertainment initiatives from concept to delivery, securing commissions from top global streaming services, brands, broadcasters, and digital platforms. Notable projects include collaborating with prominent athletes and celebrities such as Mookie Betts and Amber Rose to build their brands on YouTube. He orchestrated a successful global, guerrilla campaign with Drake and Dream Crew, served as an executive producer on "Own The Room" for Shopify in collaboration with National Geographic, and developed  produced content for ViceTV’s initial slates under Spike Jonze.

CMACMedia dives into uncharted territories to cook up entertainment magic with creators, filmmakers, producers, brands, and distributors of every kind. The mission: Build content that audiences can't get enough of, communities rally around, platforms can't resist...to monetize.

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